14 Network Diffusion

Chapter 14 covers models of diffusion. There are two tutorials. The first tutorial covers the diffusion of infectious diseases through a network. The second tutorial focuses on social diffusion processes, using the adoption of an innovation (like a new product) as the motivating case. Both tutorials build on the material from previous chapters, including the chapters on dyads/triads (Chapter 7), groups (Chapter 8), centrality (Chapter 9), and statistical network models (Chapter 13).